Tretan Muslim Promotes 2 Rivalries Brand at the Same Time: Amusing Marketing Moment in Indonesia Explained
Tretan Muslim Promotes 2 Rivalries Brand at the Same Time: Amusing Marketing Moment Explained
Indonesian comedian Tretan Muslim once created a viral and humorous moment in 2021 after promoting two rival mobile games Free Fire and PUBG Mobile almost simultaneously.
Below will be explained how this situation came about and how it was ended without any prolonged conflict.
Rivalry Between Free Fire and PUBG
At the time, the competition between Free Fire and PUBG Mobile in Indonesia was intense. Both games dominated the battle royale genre and had massive fan bases.
Both games dominated the market but targeted slightly different users. Free Fire was popular among players with lower-spec smartphones and PUBG Mobile catered to higher-spec devices with betetr graphics.
In my opinion, that time rivalry brands is almost same compared to major brand competitions like: Pepsi vs Coca-Cola, Adidas vs Nike or Apple vs Samsung.
The First Stream: Free Fire Sponsorship
On November 1th1, 2021, Tretan Muslim went live on YouTube playing Free Fire as part of a sponsored stream. This moment was already ironic, as Tretan was previously known for jokingly criticizing Free Fire’s graphics in various podcasts.
Source : Screenshot of Youtube Tretan Live Stream Free Fire 11th November
Even more amusing, Ads for PUBG Mobile appeared during the stream. Viewers joked about the contradiction, but tretan responded humorously, saying “Free Fire is the best game guys”.
The Next Day: PUBG Sponsorship
Just one day later, on November 12th, 2021, Tretan hosted another sponsored livestream—this time for PUBG Mobile.
Source : Screenshot of Youtube Tretan Live Stream PUBG 12th November
The humor escalated when ads featuring Tretan promoting Free Fire appeared during the PUBG stream. This moment tretan also responded to the viewers chat humorously and casually saying “PUBG is the best game”.
This unexpected crossover created a rare and entertaining situation where one creator promoted two competing brands back-to-back.
Why This Moment Went Viral
The incident quickly gained attention because it involved two major rival games and timing was extremely close. Tretan’s comedic personality amplified the humor because Tretan himself is known as a comedian whose antics are quite weirdly funny.
It was unusual to see a single influencer openly work with competing brands in such a short time frame.
Tretan Muslim’s Explanation
Later, Tretan explained in a podcast that he received both sponsorship offers around the same time. He didn't want to refuse both brand and openly informed both parties about the situation --- and both brands agreed to proceed.
Public Reaction
Interestingly, the situation did not spark major backlash. Instead, fans found it funny and entertaining. Netizens appreciated the honesty and the moment became a memorable example of creative influencer marketing.
Till today, comments regarding the appearance of ads between the two brands can still be found in the comments section and YouTube live chat history of Tretan Muslim. Check Tretan PUBG stream history here, and Free-Fire stream history here.
Conclusion
Tretan Muslim’s dual promotion of Free Fire and PUBG Mobile remains one of Indonesia’s most unique viral marketing moments. proof that competing brands can coexist peacefully without having to bring each other down.
Blending humor, transparency, and perfect timing, the phenomenon highlights how advertisement between rivarly brand content can turn into entertainment.
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